2,507,198
Impressions
7,000
Return on Investment
144,907
Engagements
Boatsters approached Fluencive for a second project in August 2017. Having completed the first brand awareness campaign successfully with 60,000+ new followers, millions of impressions and 100,000s engagements, this particular project had two overlying objectives. Brand awareness and ROI.
A promotional had been made about Boatster’s new Yacht office and in order to capitalise positively on the opportunity Boatsters approached Fluencive to devise a Influencer Marketing campaign across some of Instagram’s most engaged yacht and luxury communities.
The campaign was completed successfully with a 7000% Return on Investment for Boatsters and millions of impressions and engagements with heavily branded content.
The Client
Services activated
- Influencer marketing
About
Boatsters
Boatsters is a Luxury Boat rental provider headquartered out of Amsterdam with offices in the Mediterranean and Miami and boats available for rent and for sale all around the world. Boatsters has established a name for itself as the Airbnb of boat rentals
With more than 3000 satisfied customers and a global team supporting customer’s needs Boatsters have dominated the European Luxury yacht rental market.
A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences
The Challenge
Distribution of heavily branded content
The content in need of amplification was heavily branded in order to achieve the goal of creating positive ROI. In order to reach as many users as possible despite being branded content the team at Fluencive focussed on creating an authentic connection by placing content for maximum user visibility.
Target Market
The target market for Boatsters was extremely unique. Wealthy individuals and yachting aficionados would have to be targeted and moved through the sales funnel to make the campaign a success.
ROI Positive
In order to validate Social Media, in particularly Instagram, as a platform for marketing the team at Fluencive had to achieve positive ROI for the campaign. With constrained budgetary requirements and boat rental prices ranging from 800€ up to 500,000€ per week, a positive ROI required intense planning and market research.
Our Solution
Fluencive dove in to understand the target audience and business model of Boatsters in order to reach the target audience at all times. Using Instagram analytics software we were able to determine which influencers would yield the best response for this particular project.
In order to amplify content effectively, despite heavy branding, we advised Boatsters on some creative elements and implemented targeted hashtags for maximum reach. A very simple 3-stage-funnel was designed to move interested users further down the pipeline.
Upon completing the 2 week campaign Boatsters was able to report 7000% ROI on the campaign while having reached 2.5M+ people and garnered 140k+ engagements.
