155,260,601
Impressions
17,161,152
Engagements
58,342
New followers
MS Motors approached Avenik with little to no social presence. Despite MS Motors’ strong presence on a regional level their unique way of modifying luxury cars was not well known outside of France and Europe.
Despite activity on social media insufficient reach meant no measurable results were attained. A lack in effective and targeted distribution, quality content production as well as a shortage of a real Social Media strategy all meant MS Motors’ content was not reaching their target market.
The team at Avenik consulted MS Motor’s on producing quality content in house while continuously accelerating distribution of content across Social Media. A holistic and relevant social media strategy was devised and executed upon resulting in millions of engagements.
The Client
Services activated
- Social media management
- Distribution
About
MS Motors
MS Motors is a Luxury car customising shop in the South of France. Since it’s establishment in 2007 the team at MS Motors has customised, bought and sold 100’s of cars to wealthy customers including individuals from the French National Football (Soccer) Team.
MS Motors has been known to customise extremely high end cars such as Lamborghini, Mercedes-Benz, Ferrari, BMW, Rolls-Royce and the occasional Smart.
The Challenge
Lack of brand awareness
Branded content was not reaching past their small circle of followers and their region of Influence in Europe. In order to expand their brand awareness beyond their own region, their content would have to reach and engage millions of people.
Little effective Social Presence
Despite some activity on social media growth had to come to a standstill and without a overlying strategy content was being pushed out without direction. A end-to-end social strategy was needed to revive growth and solidify social presence.
No active community on social
Communities make brands. Despite having a desirable and ‘popular’ product MS did not have an engaged community on Social. Avenik worked to combine strategy, distribution and consultations in order to nurture a raving fan base.
Our Solution
Avenik devised and implemented a end-to-end social strategy for MS Motors. Engaging content that speaks directly and authentically to the target audience is essential on Social Media. In order to attract users organically Avenik provided consulted MS Motors on creating content cost-effectively while attracting their target audience. Working with MS Motors the team at Avenik was able to apply multiple methods of organic content distribution. Through rigorous testing we were able to located and leverage a extremely cost effective method of distributing MS Motors’ content.
Together with a overhauled complete social strategy MS Motors was able to reach millions or people, garner millions of engagements and grow their, now active, fan base on Social Media.
