There’s a wide range of possibilities to promote yourself. If you consider self-promotion seriously, you’ll involve as many online sources as possible. Nowadays, if you’re not online, you’re simply off the map.
In a world of various attractive and useful online-based promotions, creating a website is still a very good idea.
The website is possibly the only online source you can control because it’s impossible to control any social platform.
On the other hand, if you want to make social media work for you, you need a good website to convert visitors.
Whether you want to use the website for selling your business or selling yourself, your basic idea is to create an earning potential.
The strategy
Basically, anyone can create a website. But if you want your website to be successful, work on it or it will turn into a complete waste of time, energy and money.
First of all, you can build your website–alone. The best option is to use the paid version of WordPress–WordPress.org.
Impeccable design + engaging content equals an awesome website
The design is not just picking the favorite colors and nice-looking fonts. It’s much more than that. It’s the first and overall impression. If your website is well-designed and organized, you have big chances of keeping your clients and earning the new ones.
On the other hand, if your visitors, especially the first-time visitors are hit with too many adds and similar, they’ll leave your website for sure and for good.
A professional designer has a job to point out the content.
Creating a catchy and attention-grabbing content is an art. So, treat yourself to a great content artist-writer and witness the magic. A fabulous website content will surely engage your visitors and grasp their attention.
Also, a good content writer should be familiar with its majesty–SEO. You don’t want to sit in the dark, somewhere on the 3rd or even 2nd page on the Google. Yes, you want to fight for the 1st page and that’s exactly what a good writer can achieve for you and your website.
Communication with visitors
It’s very important to create the strong loop between you and your visitors. Be open to communicating with your visitors. Listen to their ideas, impressions, likes, and dislikes. React to their questions and messages. Sometimes, you even have to think in advance.
In addition, the key thing is: if your website isn’t converting, it doesn’t really matter. You can have the best social media strategy, but if you don’t achieve this, your website is useless.
Of course, it takes time and efforts. In order to make it easier and effective for you, consider using an email service provider such as MailChimp and many others. Your emails will be delivered automatically, even if you’re sleeping. Sounds great, doesn’t it?
