Love it or hate it
You must love it or hate it. Because you can either reach the stars or stay on the ground watching the stars, you will probably never reach to. Can you guess this one?
Influencer marketing. That’s the answer. It’s exciting and adrenaline-boosting. If you don’t want to tap somewhere in the middle and if you’re eager to do something exceptional with your business, choose influencer marketing.
Before we go on with the useful tips how to use influencer marketing in order to skyrocket your business, let’s define influencer marketing.
Basically, we can define influencer marketing as connecting with the so-called–influencers. In other words, influencers are people who:
· Have a huge audience or followers
· Are trusted and respected
For this reason, influencers can help you to increase trust, interest, and visibility of your business.
Recent studies say that about 80 percent of people are more likely to buy your products if they are promoted by people they trust.
If you are lucky enough to find the right influencer/influencers, you can compare it with suddenly running into a sack of diamonds or gold.
Find the right Influencer
How can you be sure that you’ve found the right influencer? Partially it’s a question of luck but there are some signs you can follow in order to choose and follow the right road.
· Make a top list of the best VIP people up to your own choice. Finding the right or wrong influencer can be the crucial part of this story.
· Next step–the selection. People from your team can help you to choose and contact the right influencer.
· Also, you can explore the relevant topics on social media in order to spot the VIP-s who share your interests.
· Ask your customers! Who do they follow and read on SM? Who are the people they trust? You know what they say–customer is always right.
· Finally, there are loads of useful tools that can help you, such as Juulr, Little Bird, Appinions, etc.
On the other hand, you must consider the needs of your potential influencer. You should offer something valuable:
· Visibility
· Payment
· Your products in a form your influencer chooses
· Scoop
The main point is to motivate your influencer. For this reason, you should build a trustworthy relationship with your target influencer long before you even start your cooperation. It’s a good idea to share contents connected with your influencer. Basically, whatever you choose to do, you should show respect and interest.
Also, depending on your basic needs and ideas, maybe you should consider engaging more than one influencer. Because different types of influencers can serve for different concepts and aspects of your business.
